Caleb Williams
$2,000,000
Caleb Williams is a standout quarterback for the USC Trojans. He is known for his strong arm, mobility, and ability to make big plays. In his first year at Oklahoma, he impressed with his passing and rushing skills and was named the Big 12 Freshman of the Year. Williams then transferred to USC, where he had an outstanding sophomore season, winning the Heisman Trophy and being named the Pac-12 Offensive Player of the Year. He is a charismatic and marketable personality, with a large following on social media. Playing for USC in Los Angeles, a major media market, gives him great exposure and makes him attractive to advertisers. He has already signed endorsement deals with major brands and has his own merchandise line. Caleb Williams is an exciting player to watch and has a bright future, which makes him a highly valuable athlete in the NIL market.
Quarterback