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NIL Valuations

LeBron James

LeBron James

Los Angeles Lakers

Men's Basketball

$57,000,000

Bronny James

Bronny James

USC

Men's Basketball

$8,900,000

Angel Reese

Angel Reese

LSU Tigers

Women's Basketball

$3,700,000

Marvin Harrison Jr.

Marvin Harrison Jr.

Ohio State

Football

$2,100,000

J.J. McCarthy

J.J. McCarthy

Michigan

Football

$1,700,000

Bo Nix

Bo Nix

Oregon

Football

$1,100,000

Armando Bacot

Armando Bacot

UNC

Men's Basketball

$893,500

Luka Donic

Luka Donic

Dallas Mavericks

Men's Basketball

$19,100,000

Joe Burrow

Joe Burrow

Cincinatti Bengals

Football

$6,700,000

Freddie Freeman

Freddie Freeman

Los Angeles Dodgers

Baseball

$3,200,000

Caleb Williams

Caleb Williams

USC

Football

$2,000,000

Quinn Ewers

Quinn Ewers

Texas Longhorns

Football

$1,500,000

Drake Maye

Drake Maye

UNC

Football

$1,000,000

Spencer Rattler

Spencer Rattler

South Carolina

Football

$844,500

DeAndre Hopkins

DeAndre Hopkins

Tennessee Titans

Football

$9,600,000

Livvy Dunne

Livvy Dunne

LSU Tigers

Women's Gymnastics

$4,900,000

Paige Bueckers

Paige Bueckers

UCONN

Women's Basketball

$2,200,000

Shedeur Sanders

Shedeur Sanders

Colorado

Football

$2,000,000

Sam Hartman

Sam Hartman

Notre Dame

Football

$1,300,000

Michael Penix Jr.

Michael Penix Jr.

Washington

Football

$940,000

Photo	Name	Job Title	Short Description	Email	Phone	Order
	DeAndre Hopkins	$9,600,000	Tennessee Titans	DeAndre Hopkins is an exceptional wide receiver for the Tennessee Titans in the NFL. He is highly regarded for his skills on the field and has a significant following among fans. With five Pro Bowl appearances and a First-Team All-Pro recognition in 2017, Hopkins has proved himself as one of the best wide receivers in the league. His NIL marketing valuation of $9.6 million is a reflection of his outstanding performance, popularity among fans, and active presence on social media. Hopkins is not only productive on the field but also widely loved by fans. He has a significant and engaged following on social media platforms. Additionally, his positive image and dedication to helping the community make him an appealing choice for brands to partner with. As a player for the Tennessee Titans, Hopkins gains access to a large and passionate fan base, further enhancing his marketability. In summary, DeAndre Hopkins is a highly valuable asset for brands looking to collaborate on NIL marketing campaigns due to his exceptional talent, popularity, and association with a popular NFL team.	Wide Receiver	3
	Quinn Ewers	$1,500,000	Texas Longhorns	Quinn Ewers is a talented quarterback who plays for the Texas Longhorns in college football. He is highly regarded and has a lot of potential. Ewers is loved by fans and has a big presence on social media. He is also known for his good character and giving back to the community. Playing for the popular Texas Longhorns adds to his value as a marketer. Because of these reasons, Ewers is able to demand a high fee for marketing campaigns. He has already signed lucrative deals with brands like 7-Eleven, HEYDUDE shoes, and C4 energy. As he continues to grow as a player and maintain his popularity, his value is expected to increase even more.	Quarterback	14
	Freddie Freeman	$3,200,000	Los Angeles Dodgers	Freddie Freeman is a talented first baseman for the Los Angeles Dodgers in Major League Baseball. He has achieved many accolades, including being a five-time All-Star and winning the prestigious 2020 National League MVP award. Freeman's NIL marketing valuation of $3.2 million is justified by his exceptional on-field performance, popularity among fans, and active presence on social media. He is known for his impressive batting average, home runs, and RBIs, as well as his strong defensive skills, earning him two Gold Glove Awards. Freeman's humble nature, strong work ethic, and commitment to giving back to the community make him both likable and marketable to fans. Additionally, playing for the highly successful and beloved Los Angeles Dodgers contributes to his appeal to potential brand partners. These factors have allowed Freeman to secure lucrative deals with notable companies such as Nike, Gatorade, Under Armour, and Beats by Dre. As he continues to perform at his best and maintain a dedicated following, Freeman's NIL marketing valuation is expected to keep rising in the future.	1st Base	8
	Livvy Dunne	$4,900,000	LSU Tigers	Livvy Dunne is a gymnast for the LSU Tigers, and she is worth a lot of money. Her NIL marketing valuation is $4.9 million, which is the highest for any female athlete in the world. She is valued so highly because of her success in gymnastics, her popular social media accounts with millions of followers, and her appeal to advertisers. She has signed endorsement deals with big brands, owns her own apparel line, and has been featured in national advertising campaigns. Not only is she a talented gymnast, but she is also a positive role model and a versatile athlete. She is known worldwide and has a large international following. Overall, Livvy Dunne is one of the most valuable athletes in the world because of her achievements, popularity, and marketability.	Gymnast	6

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